SAP CRM Training
Posted by admin - 26/07/09 at 07:07 am
Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.
| Overview and Introduction to CRM - |
- Introduction to NetWeaver
- General SAP Transactions
- Foundation & Architecture of mySAP CRM
- Overview of CRM server Technology and User Interface
- Business Partners
- Organizational Model
|
| CRM Base Customizing - |
- Territory Management
- Product master
- Business Transaction Processing
- Activity Management
- Partner Processing
|
| CRM Base Customizing – |
- Actions
- Overview of Pricing in CRM
- CRM Billing Overview
- CRM Middleware
|
| CRM Interaction Center (Win Client) |
- Interaction Center Overview
- Architecture landscape
- Win Client Profile
- Configuring Components
- Action Box and alert molder
- Interaction center scripting
|
| CRM Sales – |
- Opportunity Management
- Copy Control
- Quotation and Order Management
- Overview Contract Management
|
| CRM Analytics – |
- Introduction to BW
- Activating CRM Business content
- Introduction to analytics
- Data Mining Work Bench
- Analysis Process Designer (APD)
- Customer analytics (data mining, CLTV)
- Marketing analytics (planning, Target group selection, RFM analytics)
|
| Marketing – |
- Overview of marketing management in mySAP CRM
- Marketing and campaign planning
- Planning and performing marketing projects
- Marketing Calendar
- Personalized mail forms
- Creating personalized e-mails
- Business partner-controlled communication
- Segmenting business partners
- Marketing attributes
- Segment Builder
- Creating profiles and target groups
- Lead Management
- Campaign automation
- External List Management.
|
.
Related Articles
PDF Download
This entry was posted
on Sunday, July 26th, 2009 at 7:07 am and is filed under SAP New Dimension.
The entry is tagged under Microsoft CRM Training, MS CRM Training, SAP CRM, SAP CRM Course, SAP CRM Online Training, SAP CRM Security Training, SAP Training. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
November 13th, 2009 at 1:00 pm
Hi,
Can I take this curso on-line? How much is that? What is the duration? Does the course cover all the topics for the CRM certification exam?
Regards,
March 14th, 2012 at 8:47 am
public relations salary…
[...]CRM Training[...]…